You should be on Pinterest!
When you’re trying to build a business online, it can feel like shouting into the void. You’ve got something valuable to offer… but finding the people who actually need it? That’s the hard part.
And then you hear someone say, “You should be on Pinterest!”
So you open the app… and suddenly you’re knee-deep in recipes, DIY crafts, and wedding decor. 🥴
Not exactly business strategy.
That was me, too.
I had no idea how to use Pinterest for business… or that it was even possible. But it turns out, Pinterest isn’t just pretty pictures and mason jars. It’s one of the most powerful search engines online… and if you’re not using it to grow your business, you’re missing out.
Social Media Hustle
When I first started my blog, I tried all the “normal” methods to get traffic… Instagram posts, Facebook groups, even YouTube. But the results? Crickets.
It was exhausting.
The constant hustle for visibility.
The pressure to create content every single day just to keep up.
The overwhelm of trying to juggle it all with zero results.
When that overwhelm hit, I turned to what Google says… but what if there was a better way?
Meanwhile, Pinterest was quietly sending traffic to people who were using it the right way.
Here’s the thing: Pinterest isn’t social media in the traditional sense.
👉 There’s no pressure to go viral.
👉 It’s not about selfies or going live or showing your face all the time.
👉 Pins have a long shelf life… months or even years.
When I learned how to use Pinterest to grow my business, everything changed.
How to Use Pinterest to Grow Your Business
So how do you actually use Pinterest for business?
Let me break it down for you step-by-step… because I wish someone had done this for me:
🖼️ 1. Think of Pinterest as a Search Engine
Pinterest isn’t Instagram. It’s more like Google with pictures.
People come here looking for solutions. So your job is to create content that helps them.
Here’s a post that shows: what is content creation and how to start.
📌 2. Create Pins That Speak to Your Audience
This is where content creation comes in. You don’t need to be a designer. You just need to create pins that:
- Solve a problem
- Answer a question
- Lead to your blog, product, or offer
You can use free tools like Canva to design carousel posts, idea pins, and standard pins that align with your content. (a carousel post just has multiple images or videos in a single post)
Here’s a post on how to choose subjects for content creation.
And one on how to create content pillars in 30 minutes.
🔍 3. Use Keywords to Be Found
Want to know how to get more followers on Pinterest? Use keywords!
(This is my favorite keyword tool to find specific Pinterest keywords!)
Just like you’d use SEO for Google, Pinterest has its own search engine system.
Include phrases like:
- How to sell on Pinterest
- Pinterest for business
- Small business ideas
- How to get clients
- even How to post on Pinterest
Sprinkle them in your pin titles, descriptions, and board names.
🗓️ 4. Stay Consistent (Not Crazy)
You don’t need to post daily, but consistency matters. Even 2 to 3 pins a day can build serious traction over time. (And there are schedulers that can help, like Metricool and Tailwind.)
🙋♀️ 5. Offer Real Value
People aren’t looking for fluff. Share real tips. Offer solutions.
Your content is your marketing.
My Turning Point
When I finally invested in a step-by-step Pinterest course, everything clicked.
No more guessing. No more second-guessing. Just strategy, clarity, and results.
The one I recommend? The Pinterest Marketing Academy.
It’s the exact roadmap I used to finally get traction… and I wish I’d found it years earlier.
And if you want more information… this post: How to make money on Pinterest, goes even deeper.
Final Thoughts
If you’ve been spinning your wheels trying to grow your business…
If social media has left you burned out and invisible
If you want a real strategy that works long-term…
If you’re finally ready to learn how to use Pinterest for business, here’s where to begin …
Pinterest could be your answer.
Not just for traffic. But for purposeful, aligned growth.
📌 Start here: Pinterest Marketing Academy… Learn More
💡 Or read my Start Here page to map out your next step.
You don’t need to shout to be heard. You just need the right platform.
Until next time…