(Step-by-Step for Beginners)
You’ve heard you can use Pinterest to grow your business, but every time you try to figure it out, you get lost. What even is a Pinterest Business Account? How do you find out how to create a Pinterest business account? Where do you sign up? How do you use it to sell, post, or get followers… when you’re starting with zero?
It’s overwhelming when everyone online seems to know what they’re doing… and you’re just trying to figure out if you’re even on the right website. 😅
You Are Not Alone
Let me just say this: You are not alone. I had no clue how to use Pinterest at first either. I didn’t know how to post, how to find good Pinterest account ideas, or how to turn it into anything more than a pretty pinboard.
But once I figured out ‘how to create Pinterest business account’ and actually use it the right way… everything changed.
Today, I use Pinterest to consistently grow my audience and bring in affiliate income… without paying for ads, dancing on Instagram, or posting daily. (Yes, seriously!)
And it all starts right here. 👇
How to Create a Pinterest Business Account
Here’s how to create a Pinterest Business Account and set yourself up for success… even if you’re starting from scratch.

Step 1: Go to Pinterest’s Website
First things first… head over to the Pinterest Business website.
(here is their website address if you want to write it down: https://business.pinterest.com)
If you already have a personal account, you can convert it to a business account.
But if you’re brand new, click “Sign up” and choose Business account. It’s totally FREE!
Step 2: Choose a Business Name and Email
Use an email address you want associated with your business. It could be your brand name, your personal name, or even one of your digital marketing creative ads accounts. Pick something that makes sense for what you want to grow.
It’s best to incorporate keywords into your business name along with your name.
👉 Need help with names? Check out some private account username ideas or Pinterest account ideas online if you’re stuck.
Step 3: Fill Out Your Business Info
Add your business name, website (if you have one… don’t worry if not), and what type of business you run.
If you’re still figuring it out, don’t overthink it! You can change this later.
Some online business ideas that do well on Pinterest include:
- Blogging
- Content creator accounts
- Affiliate marketing
- Digital products
- Coaching or consulting
Pinterest is a goldmine for the best small business ideas, so don’t feel limited here!
Step 4: Claim Your Website (Optional)
If you already have a blog or funnel, this step helps connect your site to Pinterest so you can track your content. It’s optional for now, especially if you’re just starting out.
Step 5: Create Your First Boards
Think of boards like folders. These are categories for the content you’ll post.
Depending on your niche, you might start with boards like:
- Best Small Business Ideas
- How To Sell On Pinterest
- Faith-Based Business Tips
- Content Creator Tools
- Healthy Meal Ideas
These make it easier for Pinterest to know what your account is about… and for people to find your content.

Step 6: Add a Profile Picture and Bio
This is your chance to let people know what you’re all about. A friendly photo and a short paragraph about what you offer (and who it’s for)… goes a long way. This is an opportunity to incorporate more keywords into your business… so people can find you.
Step 7: Learn How to Use Pinterest the Smart Way
A Pinterest Business Account gives you access to business analytics, post scheduling, and so much more. But don’t just post random pretty pictures.
If you want to learn how to post on Pinterest strategically (and not waste your time), you need a plan.
That’s why I recommend this FREE resource:
👉 7 Foolproof Steps to Turn Pinterest Into a Passive Income Machine
This is a no-fluff guide that shows you exactly how to use Pinterest like a pro… without needing a blog, email list, or followers. Perfect for beginners.
Bonus Tip: Want to See the Exact Steps I Took?
If you’re curious about how I personally started making affiliate income with Pinterest (before I had anything fancy set up), check out my free roadmap:
👉 7-Step Passive Income Roadmap
It breaks everything down into bite-sized steps… even if you’re starting from scratch. Scroll to the bottom of that page and download it.
Final Thoughts
Creating a Pinterest Business Account is free and easy… and it could be the first move that finally gets your business off the ground. Whether you’re looking for online business ideas, want to know how to sell on Pinterest, or if you’re just trying to figure out how to get more followers on Pinterest… starting here is your best bet.
And hey… if I can do it, so can you. 😉
Until next time…