Digital Marketing Tools I Use: The Abundance Toolkit (Step 7)

digital marketing tools this is the digital engine room that controls your business. blond woman sitting in front of a laptop smiling.

👉 I only recommend things I use and love. 😊 If you buy through one of my links… I may earn a small commission at no extra cost to you… 👉 coffee fuel ☕ that helps me keep creating for you 😘. My blog is reader-supported (no paid ads), and my opinions are my own. Also, as an Amazon Associate, I earn from qualifying purchases. 💜 

“Your business should be an engine that breathes for you, especially on the days when you need to rest.” ~ SusieQ.


Wait… What Are Digital Marketing Tools?

Great question.

Digital marketing tools are anything that helps you grow an audience, share your message, and earn money online.

From content creation and keyword research to email marketing and blog design, the right tools can help you turn your ideas into income… without the burnout.


👉 I only recommend tools I personally use and love. Many of these have FREE versions so you can start right where you are, just like I did! If you buy through my links, I may earn a small commission at no extra cost to you… it helps keep the coffee fuel flowing! ☕


Stuck, Overwhelmed, or Unsure Where to Start?

I know that feeling. I spent years trying to piece together free tips and tools, YouTube videos, expensive courses, and endless tabs open on my computer… thinking I had to figure it all out before I could begin. The result? Burnout, confusion, and no results. I kept asking:

“What tools do I actually need to grow something real online?”

That’s why I created this list. These are the digital marketing tools that helped me finally stop spinning my wheels and move forward. Tools that saved me time, helped me stay consistent, and gave me hope when I was ready to give up.

If you’re just starting or you’re craving something simple and aligned with your life, you’ll love these beginner-friendly options.


⚙️ Welcome to the “Engine Room”

In the Survival Trap, we try to do everything manually.

We spin our wheels, burn out, and feel like we have to be “on” 24/7 just to keep the lights on.

It’s exhausting, and it keeps us in a cycle of scarcity.

But in Abundance, we build systems.

I call these tools my Abundance Toolkit.

They are the “Engine Room Essentials” that make your business run… even on those “low-battery” days when you need to focus on:

Recovery…

Family…

Just finding your peace…

These are the tools that allow my business to “breathe” so I don’t have to.

🤖 1. The Brain: Your AI Command Center

My Personal AI (Engine) Assistant

If your business is an engine, Operly is the brain that keeps it all synchronized.

It’s my personal productivity partner that handles the “heavy lifting” of research and organization.

  • The Abundance Edge: It’s like having a dedicated research assistant that remembers everything about your brand, your story, and your mission so you don’t have to.
  • How I use it: I use my personal assistant for deep research, tracking my health and med protocols, and staying organized. It’s how I stay Unfrozen and protected from burnout when things get overwhelming.
  • Experience it for Yourself:
digital marketing tools. image of operly benefits.


📌 2. The Pinterest Growth Engine: The “Power Trio”

Traffic is the lifeblood of your engine, and Pinterest is the heart. These three tools work together to move you out of survival and into massive reach.
If you haven’t already, switching to a Pinterest business account is a must. It gives you access to analytics, lets you claim your website, and tells Pinterest you mean business.

digital marketing tools. Who Owns Pinterest? How to post on Pinterest. this is a screenshot of the Pinterest marketing academy.

Pin SEO Copywriter (The Content Specialist)

This is my “secret weapon” for making sure my pins actually get seen.

  • The Abundance Win: It writes your optimized SEO copy and even creates those beautiful, “click-worthy” images for your pins and blog. It takes the guesswork out of what will rank!

Pinterest Marketing Academy (The Blueprint)

The complete roadmap. This isn’t just “how to pin”… it’s the strategy behind building a long-term abundance engine.


The 1K Pinterest Plan (The Momentum Booster)

The focused sprint you need to get your first 1,000 followers and build that initial traction.


💡 Abundance Tip (Start for $0): If you’re just starting and have zero funds, use the Pinterest Search Bar and Pinterest Trends. They are free, powerful, and built right into the platform!


🏠 3. The Foundation: Your Sanctuary & Creative Hub

Before you can invite people into your world, you need a home that feels like a sanctuary.


PageWheel: Your Online Sanctuary

This is the builder for non-techies. It’s where I host my domain and build simple funnels. Clean, simple, and takes the “scary” out of tech.

  • Susie’s Pure Tip: Use code SUSIEQ10 for 10% off!


Canva: The Creative Hub (Free Version Available!)

I couldn’t run my Engine Room without Canva. It’s where I polish all my graphics—from blog headers to shoppable storefront photos.

  • The Abundance Edge: You don’t need to be a designer to create a brand that reflects your heart.


🧠 4. The Intelligence Suite: Keywords & Data

In Abundance, we make decisions based on values and data, not fear or guessing.

  • SpyFu (General Keyword Intelligence): Don’t guess what people want—look at the data. SpyFu shows me exactly what people are searching for so I can serve them better.
  • PinClicks Analytics (Pinterest Specific): This shows me exactly what’s working on Pinterest so I can double down on the wins and let go of the rest.


Starting on a Zero Budget? Try these manual research tools:


When you’re just starting and need to do the groundwork yourself, these tools are a great free resource. You’ll have to do the manual work of searching and organizing the data yourself (which takes more time and focus), but they are perfect for getting your business off the ground without any overhead.


🚀 5. The Traffic Automation: Automation & Consistency


Metricool: The Scheduling Assistant (Free Version Available!)

Consistency is key, but you shouldn’t be pinned to your phone. Metricool schedules my pins so my traffic grows while I’m resting.

  • Starting for Free? If you aren’t ready for a paid scheduler yet, use the Pinterest Native Scheduler for free! It’s built right into your Pinterest Business account.


✉️ 6. The Communication Engine: Your Community Connection


GetResponse: The Heart of Your Email (Free Version Available!)

Your email list is your direct connection to your community. I’ve tried several other popular email service providers and this one was my favorite beginner-friendly one that grows with you.

  • The Abundance Edge: When social media goes down, your email list stays up. This is your insurance policy for peace.


💰 7. The Impact & Income Accelerators

Building abundance means creating multiple streams of income that don’t require you to trade all your hours for dollars.

  • Amazon Influencer Program (The Momentum Booster): I share honest reviews of products I already use, and Amazon puts them in front of shoppers.
    • The “Pure Truth”: This isn’t a “get money fast” thing. You have to put in the work and create enough short videos for it to compound and work for you!
  • Fearless Influencer Academy: This helped me find my voice and move past the fear of “selling.” It’s about marketing from a place of service.


🔗 8. The Connection Hub: R-Link Studio

My ‘Better Than Zoom’ Solution for Connection

In survival mode, we often use ‘free’ tools because we think we have to. But in Abundance, we realize that our privacy and peace of mind are worth investing in.

This tool is about choosing security over being ‘the product’.

I’m often asked why I don’t just use Zoom or other free platforms. My answer is simple:

Privacy and peace of mind. We’ve all heard the saying, ‘If something is free, you are the product.’ Many ‘free’ tools come at the cost of your data and privacy.

I chose R-Link because it’s a professional-grade platform designed for real connection, not data harvesting.

It’s more reliable, much easier to navigate, and it doesn’t give me that ‘tech-headache’ or the worry of who is watching.

If you want a more peaceful and secure way to host your community, this is (hands down), the better way.

digital marketing tools video conferencing tool better than zoom. woman in a video conference


💛 Let’s Keep It Real


🌸 Final Thoughts: Choosing Value Over Fear

In the Survival Trap, we’re often forced to choose the cheapest, most toxic options because we’re just trying to survive. But as we move toward Abundance, we invest in tools that protect our time, our health, and our peace.

These tools aren’t just software; they are the assistants that help me fulfill my mission of “Pure Living” and “Beyond Survival.”

Which part of your engine are you building today? Let’s create some abundance together!



Next Steps:

And hey, if you’re feeling stuck again, go back to Step 1: How to Change Your Mindset. That foundation is always worth revisiting. 💛

You were made for this. With God guiding you and the right tools supporting you, your online income journey doesn’t have to feel heavy anymore.

All my love,

SusieQ

Disclosure: *If you purchase a product or service with the links that I provide I may receive a small commission.
There is no additional charge to you! I’m sure you don’t mind, but it’s the law that I tell you.* 💗